Authenticity and Why It F*cking Matters
In a world full of AI, you kind of want to know when people are real and when they are not.
This was true before AI, but it is certainly true now. Regardless of whether you think AI has been an improvement or a detriment to humanity, there is one question that matters more and more:
Am I talking to a human right now?
Why You Need a Clear Call to Action
A lot of businesses are bad at calls to action.
They may have a great website, a strong offer, and good marketing. But when it is finally time for the customer to do something, the next step is not clear.
That is a problem.
Your call to action should answer one simple question: What do I do next?
Captions Are Everywhere. Here’s Why.
If you spend any time watching Reels, TikToks, or YouTube Shorts, you have probably noticed something.
Captions are everywhere.
As short-form video became more popular, putting captions on almost everything became standard. What started as a style choice has become a basic part of how we make content.
And I do not think they are going away anytime soon.
Good Marketing Should Be Easy to Understand
Marketing can get complicated fast. There are funnels, metrics, targeting, SEO, content plans, and a hundred other things to think about.
But the person seeing your marketing does not care about any of that. They just want to know one thing: What are you trying to tell me?
And they want to know fast.
People Do Not Read
Marketing can get complicated fast. There are funnels, metrics, targeting, SEO, content plans, and a hundred other things to think about.
But the person seeing your marketing does not care about any of that. They just want to know one thing: What are you trying to tell me?
And they want to know fast.
The Metric That Determines Virality the Most
What does Instagram want from you?
What does TikTok want? What does YouTube want?
You might say money.
But before these platforms can get your money, they need something much more important.
They need your time.
My Definitive Thoughts on AI (Hopefully This Ages Well)
AI is here.
We all know that.
And it is going to work its way into almost everything.
Is that good? Is that bad?
My personal feeling is that we are asking the wrong question.
The better question is: How are we going to use it?
The Only Six Fonts You Need to Know
If you had to guess right now, how many fonts do you think there are?
I’ll be honest. I have no idea.
ChatGPT says there is not really a way to know the exact number. But to put it in perspective, MyFonts alone has more than 300,000 fonts available.
Here’s what I know for sure.
You really only need to know six.
The Six Levers of Influence
There is a simple idea I like when it comes to marketing:
Do things others can’t do, and show people what others can’t show.
That is a powerful place to start.
The problem is that many businesses are terrible at recognizing what makes them valuable. They have years of experience, great customers, strong reviews, impressive results, and stories worth telling.
Then you visit their website and it says:
“Quality service you can trust.”
Great.
So does everyone else’s.